Lord Nelson Ware by Elijah Cotton, vintage collectible divided dinner plate. Vintage Willow ware transfer pattern in red and white. Green hallmark numbered 3/30 with BCM that stand for British Monomarks Ltd., London. As the company explained when its service was launched on the 5th November 1925, "by arrangement with the General Post Office" it simply provided a Post Office Box and mail forwarding service to its customers.
However the distinctive feature of its service, heralded as "the greatest invention of its kind since people adopted names", was the 'William Morris System of Monomarks'. The idea being that every individual and business should have an unique identifying code such as 'TR3T', and that by prefixing this unique code with the letters 'BM' (for British Monomarks) and the addition of 'London WC1', everyone could therefore enjoy the "shortest name and address in the world".
The letters 'BCM' (for British Commercial Monomarks) were to be used on goods along with an identifying name to uniquely identify the manufacturer and provide a method of corrispondance. Only a small number of pottery companies used the BCM system.
This lovely divided dinner plate not only makes a very nice vintage Willow display but also has a little history behind it. The factory of Elijah Cotton that manufactured the vintage Lord Nelson Ware was the most successful factory in Staffordshire, England during the Victorian Era.
The divided dinner plate listed for you here is of fine quality. There is some glazing due to age, but no chips or cracks, a small smudge on the transfer from the factory is shown in the last picture. Measurements of the plate are 10 1/4" wide. Exceptional vintage collectible.
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